Closeup ever fresh gel toothpaste red hot splash delivers amazingly fresh breath and white teeth with every brush. Infused with antibacterial mouthwash formula that contains active zinc to protect against bacteria and give you longer lasting fresh breath for up to 12 hours*. With fresher breath, you will have the confidence to get up close for intense moments of closeness. Brushing your teeth twice a day with closeup toothpaste and toothbrush will protect your teeth and gums against bacteria build up and bad breath.